Expertise

Carol Kaemmerer
Carol Kaemmerer

Kaemmerer Group, LLC is a marketing communications group specializing in written communications for high-tech medical and executive LinkedIn services. Principal Carol Kaemmerer brings clinical literacy, a knack for making complex technical information understandable, and deep experience in working with knowledge experts.

Whether you're looking to tell the story of your product or service, or looking to tell your career story through LinkedIn, Kaemmerer group can assist you with strategy and expert execution of your communication goals.

Let us help you tell your story »

LinkedIn Consultation

Putting your best foot forward in the business world today requires that you have a polished LinkedIn presence. To successfully negotiate the search for a new position, you need a profile that showcases your experiences and skills to best effects. And, you need to know the ins and outs of LinkedIn etiquette to set yourself apart from other candidates.

Experience

With deep experience interacting with executives and top-level knowledge experts, polished writing with a marketing flair, and an "under-the-hood" understanding of the LinkedIn platform, Kaemmerer Group is uniquely positioned to help you shine.

Whether we are working with a solo-preneur, a professional in transition, or someone contemplating a future search, our approach is to make sure our client is aware of why we are making our recommendations for changes and what strategies we are using to optimize their profile. We do pre- and post-consultation testing to demonstrate the significant difference we make in helping our clients to be found.

Carol was masterful in helping me create my impactful LinkedIn profile. Her skill in crafting my summary and descriptions and her assistance optimizing my profile positioned me well for my successful job search in early 2011.

Kenneth Carrillo

Senior Process Engineer, Jedson Engineering

Carol possesses deep domain knowledge on how to maximize utilization of LinkedIn and is very easy to work with. She takes a personal interest in helping her clients to succeed. I highly recommend her to people looking to elevate their LinkedIn profile and personal branding.

Eric Bosler

As a LinkedIn coach, Carol was knowledgeable about the LinkedIn platform, masterful in capturing my experience, and a good teacher. When we were done with my consultation, I had a firm grasp of how the LinkedIn works, and optimized profile, and a new friend.

Betty Potasnak

Services

Craft a Winning profile

Individual LinkedIn consultation starts with an interview to identify key differentiators that will be highlighted in your LinkedIn profile. Following an audit of your current profile, we'll develop a plan for optimizing the likelihood that you will be found by headhunters. This includes professionally written compelling text that showcases your passions, experiences and skills and personalized tutorials to teach you how to keep your name in front of your target audience.

And, because a LinkedIn profile is not a static document, we teach our clients strategies that will get them in front of their target audience on an ongoing basis.

Create your personal brand

Other personal branding services may include resume development or polishing, crafting your elevator pitch, development of a speaker's bio, and more.

Presentations

LinkedIn presentations are available for groups on a variety of LinkedIn and personal branding topics.

We have presented on LinkedIn topics to groups such as the executive outplacement services, contract talent organizations, professional and trade associations.

Medical Marketing Communications

Telling the stories of technical innovations, especially in the medical area, is our specialty. Kaemmerer Group cuts through jargon and complex terminology to make information accessible to physicians, third-party payers, and patients. Whether the assignment is to summarize clinical journal articles or put a therapy in the context of the treatment continuum for a particular medical condition, we know how to reach your audience with clear, understandable explanations and compelling graphics.

Experience

With deep background in healthcare and high-tech medical, we have written for audiences including:

  • Physicians
  • Medical office staff
  • Payers
  • Patients and family
  • Governmental and other policy-making entities

We have written about

  • Chronic medical conditions
  • Genetic diseases
  • Medical device therapies
  • Gene therapies

Products

Kaemmerer Group has had the privilege of working on many first-in-kind therapies and products, with the challenge of building a new market. We can assist with:

  • Positioning the therapy, device or service within the treatment continuum
  • Identifying obstacles to market adoption
  • Developing strategy and materials to achieve market acceptance
  • Developing tools to prepare the payer community

We tell your story through a wide variety of communications formats, including:

  • Scientific and clinical journal articles
  • Case histories, white papers, technical concept papers
  • Corporate internal and external executive correspondence
  • Marketing brochures and other collateral
  • Website copy

Manifesto

I tell stories

Stories move people to action in a way that no other tool can. I have a passion for making complex medical, technical and career branding information understandable. I tell the stories of knowledge experts like key opinion-leading physicians, top-level scientists, chief engineers, or senior executives.

Your story deserves to be told — and it cannot be told without your storehouse of knowledge.

But information is not the story

But while highly technical knowledge and data are essential to the telling of your story, they are not sufficient.

The story requires more.

It requires key messages.

It requires an audience.

It requires a bridge of empathy to the audience.

It requires an understanding of why it matters.

It requires a story teller who can understand — and cut through — technical terms and jargon.

It requires a story teller who understands and can play equally well in the left brain and right brain playgrounds.

Few knowledge experts are good story tellers.

They may be unable to bridge the knowledge gap to engage the audience. Or, in the case of someone seeking personal branding assistance, they may be loath to brag.

I am the bridge

It takes a bridge — or perhaps a bit of magic — to communicate your highly technical content to a non-technical audience

I can be that bridge for you.

I bond with knowledge experts. I value your expertise and passion. I revel in learning from you. Armed with my own rigorous preparation and practiced listening skills, I can understand the knowledge you wish to impart.

I advocate for those who will hear/read your story. I start the story from a point of common understanding and build from there.

When I’ve done my job, it’s gratifying to hear you say, “That’s just what I would have said — if I could have,” or “Wow, I sound so good that I would hire me.”

I know the form

I use my deep knowledge of various writing formats and styles to select the right one for the situation.

I bring passion

I invite both my left brain and my right brain to come out to play, in service of your story. I bring my expertise, my experience, my passion.

Do you have a technical story that needs to be told?

I tell stories. It is my passion to help corporations and individuals tell their stories. My writing makes complex information understandable.

Let us help you tell your story »