Kaemmerer Group, LLC is a marketing communications group specializing in written communications for high-tech medical and executive LinkedIn services. Principal Carol Kaemmerer brings clinical literacy, a knack for making complex technical information understandable, and deep experience in working with knowledge experts.
Whether you're looking to tell the story of your product or service, or looking to tell your career story through LinkedIn, Kaemmerer group can assist you with strategy and expert execution of your communication goals.Let us help you tell your story »
Medical Marketing Communications
Telling the stories of technical innovations, especially in the medical area, is our specialty. Kaemmerer Group cuts through jargon and complex terminology to make information accessible to physicians, third-party payers, and patients. Whether the assignment is to summarize clinical journal articles or put a therapy in the context of the treatment continuum for a particular medical condition, we know how to reach your audience with clear, understandable explanations and compelling graphics.
With deep background in healthcare and high-tech medical, we have written for audiences including:
- Medical office staff
- Patients and family
- Governmental and other policy-making entities
We have written about
- Chronic medical conditions
- Genetic diseases
- Medical device therapies
- Gene therapies
Kaemmerer Group has had the privilege of working on many first-in-kind therapies and products, with the challenge of building a new market. We can assist with:
- Positioning the therapy, device or service within the treatment continuum
- Identifying obstacles to market adoption
- Developing strategy and materials to achieve market acceptance
- Developing tools to prepare the payer community
We tell your story through a wide variety of communications formats, including:
- Scientific and clinical journal articles
- Case histories, white papers, technical concept papers
- Corporate internal and external executive correspondence
- Marketing brochures and other collateral
- Website copy
- I tell stories
Stories move people to action in a way that no other tool can. I have a passion for making complex medical, technical and career branding information understandable. I tell the stories of knowledge experts like key opinion-leading physicians, top-level scientists, chief engineers, or senior executives.
Your story deserves to be told — and it cannot be told without your storehouse of knowledge.
- But information is not the story
But while highly technical knowledge and data are essential to the telling of your story, they are not sufficient.
The story requires more.
It requires key messages.
It requires an audience.
It requires a bridge of empathy to the audience.
It requires an understanding of why it matters.
It requires a story teller who can understand — and cut through — technical terms and jargon.
It requires a story teller who understands and can play equally well in the left brain and right brain playgrounds.
Few knowledge experts are good story tellers.
They may be unable to bridge the knowledge gap to engage the audience. Or, in the case of someone seeking personal branding assistance, they may be loath to brag.
- I am the bridge
It takes a bridge — or perhaps a bit of magic — to communicate your highly technical content to a non-technical audience
I can be that bridge for you.
I bond with knowledge experts. I value your expertise and passion. I revel in learning from you. Armed with my own rigorous preparation and practiced listening skills, I can understand the knowledge you wish to impart.
I advocate for those who will hear/read your story. I start the story from a point of common understanding and build from there.
When I’ve done my job, it’s gratifying to hear you say, “That’s just what I would have said — if I could have,” or “Wow, I sound so good that I would hire me.”
- I know the form
I use my deep knowledge of various writing formats and styles to select the right one for the situation.
- I bring passion
I invite both my left brain and my right brain to come out to play, in service of your story. I bring my expertise, my experience, my passion.
- Do you have a technical story that needs to be told?
I tell stories. It is my passion to help corporations and individuals tell their stories. My writing makes complex information understandable.
Kaemmerer Group, LLC.
For executive personal re-branding and LinkedIn profile coaching OR communications strategy and clear, compelling medical marketing communications