September 01, 2016 by Carol Kaemmerer in Executive Branding, Linkedin

HOW You Write Matters

This article was originally published on LinkedIn Pulse on August 28, 2016. Executives: Generally when I discuss writing on LinkedIn, I discuss what to write. My admonitions have included: Write your summary with warmth, expressing your authentic story. Use powerful verbs in your experience section to express the results you

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September 01, 2016 by Carol Kaemmerer in Executive Branding, Linkedin, Uncategorized

FOCUS on Your Personal Brand for a Winning LinkedIn Summary

This article was originally published on LinkedIn Pulse on July 4, 2016. Executives: Everyone has a personal brand, whether they are aware of it or not. Simply put, your personal brand is the total of how you look, what you say and what you do. It is the essence of

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September 01, 2016 by Carol Kaemmerer in Linkedin, Uncategorized

LinkedIn Spring Cleaning

This article was originally published on LinkedIn Pulse on May 19, 2016. Executives: Springtime and spring cleaning go hand in hand. Honoring that springtime ritual, I offer you some deep cleaning tips for eliminating “grime” from your LinkedIn profile and homepage. I’m defining “grime” as it relates to LinkedIn as

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September 01, 2016 by Carol Kaemmerer in Uncategorized

Who Should Be In My Network?

This article was originally published on LinkedIn Pulse on April 2, 2016. Executives: I get asked this question every time I speak to a group and every time I work with a new client. There are as many answers to that question as there are people asking it. The answer

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September 01, 2016 by Carol Kaemmerer in Uncategorized

Jump into the LinkedIn Conversation

This article was originally published on LinkedIn Pulse on March 8, 2016. Executives: Let me take you back to a spring day during your elementary school years. You’re on the playground and you see the jump rope being swung in a steady rhythm by two of your classmates. You know your turn

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February 08, 2016 by Carol Kaemmerer in Executive Branding, Linkedin

Connecting — The Right Way

Executives: Let’s talk about the invitation to connect (link) on LinkedIn. It really does need to be personalized, even if you know the person well. It’s a matter of showing respect to the person you are inviting and a way to demonstrate your own graciousness. Many of you already understand

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February 05, 2016 by Carol Kaemmerer in Linkedin

Confidential Job Search? Don’t Let LinkedIn be Your Tell

This article was originally published on LinkedIn, January 23, 2016. Executives: You’d like to prepare yourself for a confidential search for a new position – but how can you update your LinkedIn profile without sending your staff and boss into panic mode? You know you aren’t a good candidate for

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December 02, 2015 by Carol Kaemmerer in Executive Branding, Linkedin

Your LinkedIn Profile is Like a Christmas Tree

Dear executives, permit me this somewhat off-beat but seasonal analogy – the comparison of your LinkedIn profile to a Christmas tree. Far too many of you crown your tree nicely with a fabulous headshot (thanks to your corporate PR department) and your awesome title, but then leave your branches nearly

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November 29, 2015 by Carol Kaemmerer in Uncategorized

Still Hoping to Charm with Your Skeletal Profile?

How many executives and top professionals have skeletal LinkedIn profiles? Based on my experience as an Executive Branding Coach, most executives have very poor LinkedIn profiles. They generally have a great photo (thanks to their corporate public relations department), 500+ connections (because everyone wants to connect with top leadership), and

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November 29, 2015 by Carol Kaemmerer in Executive Branding, Linkedin

The Invitation Conundrum

The challenge: You’ve searched LinkedIn and identified someone you’d love to connect with, but you don’t know them at all. How should you proceed? Possible approaches Send InMail: InMail is the obvious solution and the one that LinkedIn recommends. But an InMail will cost you money if you have a

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